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Public relations: Create a media strategy

The course dives deep into the world of PR and media relations, including how to target the right outlets and tailor an effective approach. Get your story out there so that your target audience understands just how amazing your brand really is! Learn to deal with the ups and downs of PR confidently and effectively.

Straightforward, easy to understand English

Self-paced learning, start any time

Learn from easy-to-read, compact learning cards: just 15 minutes per day is enough

1 to complete the course with the suggested 15 minutes per day

Get a printable Funzi certificate after completing the course

what will you learn

What you will learn

How to navigate the media world and understand what different media outlets are looking for. When and how to approach media contacts so they become excited about your brand.
What to do in case your brand becomes the focus of negative media attention.

$19.00. Unlock with mobile payment.

Buy now to start learning
or continue course tour below

High quality learning

Pearson is the global leader in education content.

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What you will get

3 topics filled with high-quality bite-sized learning, 59 learning cards and 8 activities to enhance your learning.

Access the course any time, as long as you like

Get a printable Funzi certificate after completing the course

$19.00. Unlock with mobile payment.

Buy now to start learning
or continue course tour below

What's in the course

Understand the media

Figure out which media outlets are valuable for your brand, learn to develop a relevant story and keep up great relationships with media contacts.


Spark the media’s interest

It’s not enough to talk to the media, you also want them to listen and become excited about your brand! This topic shows you how to do just that.


Crisis management

While you probably won’t face a major PR crisis, there are a few negative situations that you should be aware of. Prepare yourself to respond effectively.


The course consists of easy-to-read compact learning cards and helpful activities. 15 minutes per day is enough with Funzi’s bite-sized learning!

$19.00. Unlock with mobile payment.

Buy now to start learning
or continue course tour below

Pearson is the global leader in education content.

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The course is based on the best-selling book Brilliant PR: Create a PR sensation, whatever your budget, whatever your business by Cathy Bussey published by Pearson.


Funzi has transformed the book into a mobile-optimized course consisting of bite-sized learning content. This optimization is done by our pedagogic experts to make it easier & more fun for you to learn with your mobile.


The course consists of easy-to-read compact learning cards and helpful activities. 15 minutes per day is enough with Funzi’s bite-sized learning!

UNLOCK THIS FUNZI PREMIUM COURSE

Buy now to get access to the course any time, for as long as you like. Payment from your mobile.
Price: $19.00
Buy now to start learning
Not ready to make the purchase yet? Try one of the free Funzi courses to get a feeling of how easy & fun it is to learn with Funzi!