PR and the world of media

5/5 Rating




1.5 hours Self-paced learning

199 learners started this course

Created with Pearson - a global leader in education

Based on the best-selling book by Cathy Bussey


No credit card or payment details required.

The course dives deep into the world of PR and media relations, including how to target the right outlets and tailor an effective approach. Get your story out there so that your target audience understands just how amazing your brand really is! Learn to deal with the ups and downs of PR confidently and effectively.

Who this course is for logo

Who this course is for


This course is for anyone who represents a brand and wants more media attention or who looks to succeed in the world of public relations.
What you will learn logo

What you will learn

  • 1

    How to navigate the media world and understand what different media outlets are looking for.

  • 2

    When and how to approach media contacts so they become excited about your brand.

  • 3

    What to do in case your brand becomes the focus of negative media attention.

Created with Pearson, the global leader in education logo

Created with Pearson, the global leader in education

The course is based on the best-selling book Brilliant PR: Create a PR sensation, whatever your budget, whatever your business by Cathy Bussey published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

Pearson is the global leader in education content.

Read more about Pearson and the book
Course contents: 3 topics logo

Course contents: 3 topics

  • 1

    Understand the media Figure out which media outlets are valuable for your brand, learn to develop a relevant story and keep up great relationships with media contacts.

  • 2

    Spark the media’s interest It’s not enough to talk to the media, you also want them to listen and become excited about your brand! This topic shows you how to do just that.

  • 3

    Crisis management While you probably won’t face a major PR crisis, there are a few negative situations that you should be aware of. Prepare yourself to respond effectively.

What you will get logo

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

  • Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK

  • Course content in the form of text, visuals, and activities to verify your learning

  • Access to the course anytime, as long as you want, once you’ve purchased the course

Here's what your fellow learners are saying about this course logo

Here's what your fellow learners are saying about this course

  • “I learned about how to create positive content and to form a strong relationship with media”

    Ahmad Ginanjar Firman

  • “The course is very helpful and detailed. Thanks for it.”

    – Simon Njoroge, Kenya

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