Powerful marketing: Become a brilliant copywriter




1.8 hours Self-paced learning

22 learners started this course

Created with Pearson - a global leader in education

Based on the best-selling book by __Roger Horberry __


No credit card or payment details required.

This course is a hands-on guide to the world of copywriting. It will explore the different stages of the copywriting process and give you practical tools to develop your writing skills. The learnings are presented in a media-neutral way so you can apply them regardless of whether you are writing online or for print.

Who this course is for logo

Who this course is for


Anyone new to the world of copywriting or a professional wanting to develop their skills and discover how to write effective copy.
What you will learn logo

What you will learn

  • 1

    What the goal of copywriting is and what copywriters do.

  • 2

    How to get the thinking right and find the right tone for your copy.

  • 3

    How to use an effective copywriting method to boost your writing process.

  • 4

    How online copy differs from print copy.

Created with Pearson, the global leader in education logo

Created with Pearson, the global leader in education

The course is based on the best-selling book Brilliant Copywriting ePub eBook by Roger Horberry published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

Pearson is the global leader in education content.

Read more about Pearson and the book
Course contents: 2 topics logo

Course contents: 2 topics

  • 1

    What copywriting is all about Discover what copywriting is and what copywriters do. Find out key thoughts behind compelling copywriting. Explore the power of a conversational tone of voice.

  • 2

    How to write great copy Learn what a brief is. Understand the importance of careful preparation. Develop your copywriting skills with the help of a three-staged writing process.

What you will get logo

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

  • Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK

  • Course content in the form of text, visuals, and activities to verify your learning

  • Access to the course anytime, as long as you want, once you’ve purchased the course

What's great about learning with Funzi?


Price: $7.00
One-time payment, no hidden fees

You can try the start of the course for free, without any commitments. You're only asked to pay if you want to continue learning after your free trial of 8 learning cards.

Start free trial now