How to make your content go viral

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$19.00

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2.3 hours Self-paced learning

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Created with Pearson - a global leader in education

Based on the best-selling book by Brent Coker

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Do you want to create content that people can’t resist sharing? This course will help you understand the psychology behind creating and sharing content online. It will show you the role of emotions, social currency and group behaviour in viral marketing. It will also give you ideas for boosting viral sharing - and getting your brand noticed!

Who this course is for logo

Who this course is for

COURSE LEVEL:

Intermediate
A small business owner, someone working in marketing, or anyone with a message that needs to be shared.
What you will learn logo

What you will learn

  • 1

    What viral marketing is and what motivates people to share

  • 2

    How emotions and social currency boost viral sharing

  • 3

    Why understanding group behaviour in viral marketing is important

  • 4

    How to create viral videos with a powerful storyline and structure

Created with Pearson, the global leader in education logo

Created with Pearson, the global leader in education

The course is based on the best-selling book Going Viral – The 9 secrets of irresistible marketing by Brent Coker published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

Pearson is the global leader in education content.

Read more about Pearson and the book
Course contents: 3 topics logo

Course contents: 3 topics

  • 1

    The role of emotions Find out what viral marketing means and how it can benefit your business. Understand how emotions play a big part in why people share content online.

  • 2

    The power of social networks Learn about group behaviour and how it affects our willingness to share content. Find out about influencers and how to target your audience through networks.

  • 3

    Making videos that go viral Turn your passions into a viral message! Discover the structure of an effective video and gain tips on how to develop impactful content for your video ad.

What you will get logo

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

  • Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK

  • Course content in the form of text, visuals, and activities to verify your learning

  • Access to the course anytime, as long as you want, once you’ve purchased the course

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Frequently asked questions
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Frequently asked questions

1

How do I pay for the full course?

There are a few ways you can pay for the courses, using your debit or credit card, or EFT bank transfer. In some countries you can also pay with your mobile phone credit (Airtime)...
There are a few ways you can pay for the courses, using your debit or credit card, or EFT bank transfer. In some countries you can also pay with your mobile phone credit (Airtime). Note that payments will not work if you are using Funzi on Free Basics. We are working to add more payment methods, so if these options are not suitable for you, please send us a message and let us know what other payment mechanisms we should add. In the meantime, we have many free courses you can start learning from.
2

What exactly do I get if I pay for a course?

Funzi paid courses include insights from the original books and its' authors, practical advice, real examples and activities to test your learning and further develop your skills. You...
Funzi paid courses include insights from the original books and its' authors, practical advice, real examples and activities to test your learning and further develop your skills. You will also receive a certificate of achievement with Pearson and Funzi's logos. It is a one-time payment and you will have access to the course for as long as you want.
3

How does the free trial work?

The free trial gives you a sneak peak into the paid courses - at no cost, without needing to input your credit card or bank details. You can read through the first learning cards in...
The free trial gives you a sneak peak into the paid courses - at no cost, without needing to input your credit card or bank details. You can read through the first learning cards in the course which is about 15 minutes of content. If you find it interesting and decide you want to continue improving your skills, only then will you need to buy the course.
4

How do I get my certificate?

First, make sure that you have registered and are logged into your account on Funzi. Once you complete a course that has a certificate, you will be able to download it. To send the...
First, make sure that you have registered and are logged into your account on Funzi. Once you complete a course that has a certificate, you will be able to download it. To send the certificate to an email, simply tap on send the certificate to an email address and select whether you want it sent to the email you use for funzi.mobi or a different one. Make sure you type in the correct email address and check your Spam folder in case you have not received our email. To download, make sure that you are not accessing Funzi through Free Basics, and that your device has a PDF reader since the certificate is a PDF file. The download process is handled by your browser and OS, so you will need to check your downloads folder for your certificate. funzi.mobi will not show any “You've now downloaded your certificate" page when it's done.
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