Do you want to create content that people can’t resist sharing? This course will help you understand the psychology behind creating and sharing content online. It will show you the role of emotions, social currency and group behaviour in viral marketing. It will also give you ideas for boosting viral sharing - and getting your brand noticed!
COURSE LEVEL:
Intermediate
What viral marketing is and what motivates people to share
How emotions and social currency boost viral sharing
Why understanding group behaviour in viral marketing is important
How to create viral videos with a powerful storyline and structure
The course is based on the best-selling book Going Viral – The 9 secrets of irresistible marketing by Brent Coker published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.
Pearson is the global leader in education content.
The role of emotions Find out what viral marketing means and how it can benefit your business. Understand how emotions play a big part in why people share content online.
The power of social networks Learn about group behaviour and how it affects our willingness to share content. Find out about influencers and how to target your audience through networks.
Making videos that go viral Turn your passions into a viral message! Discover the structure of an effective video and gain tips on how to develop impactful content for your video ad.
When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.
Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK
Course content in the form of text, visuals, and activities to verify your learning
Access to the course anytime, as long as you want, once you’ve purchased the course
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What's great about learning with Funzi?
You can try the start of the course for free, without any commitments. You're only asked to pay if you want to continue learning after your free trial of 6 learning cards. Start free trial now
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