How to make your content go viral

5/5 Rating




2.3 hours Self-paced learning

82 learners started this course

Created with Pearson - a global leader in education

Based on the best-selling book by Brent Coker


No credit card or payment details required.

Do you want to create content that people can’t resist sharing? This course will help you understand the psychology behind creating and sharing content online. It will show you the role of emotions, social currency and group behaviour in viral marketing. It will also give you ideas for boosting viral sharing - and getting your brand noticed!

Who this course is for logo

Who this course is for


A small business owner, someone working in marketing, or anyone with a message that needs to be shared.
What you will learn logo

What you will learn

  • 1

    What viral marketing is and what motivates people to share

  • 2

    How emotions and social currency boost viral sharing

  • 3

    Why understanding group behaviour in viral marketing is important

  • 4

    How to create viral videos with a powerful storyline and structure

Created with Pearson, the global leader in education logo

Created with Pearson, the global leader in education

The course is based on the best-selling book Going Viral – The 9 secrets of irresistible marketing by Brent Coker published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

Pearson is the global leader in education content.

Read more about Pearson and the book
Course contents: 3 topics logo

Course contents: 3 topics

  • 1

    The role of emotions Find out what viral marketing means and how it can benefit your business. Understand how emotions play a big part in why people share content online.

  • 2

    The power of social networks Learn about group behaviour and how it affects our willingness to share content. Find out about influencers and how to target your audience through networks.

  • 3

    Making videos that go viral Turn your passions into a viral message! Discover the structure of an effective video and gain tips on how to develop impactful content for your video ad.

What you will get logo

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

  • Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK

  • Course content in the form of text, visuals, and activities to verify your learning

  • Access to the course anytime, as long as you want, once you’ve purchased the course

Here's what your fellow learners are saying about this course logo

Here's what your fellow learners are saying about this course

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