Grow your business: Master customer relationships and marketing

4.9/5 Rating




1.8 hours Self-paced learning

402 learners started this course

Created with Pearson - a global leader in education

Based on the best-selling book by Alex Blyth


No credit card or payment details required.

This course will provide you with hands-on tips on how to take your business to the next level by keeping your existing customers, using cost-effective marketing ideas and applying online marketing tools. It will show you how understanding your customers’ needs and acting on their feedback is at the heart of the success of your business.

Who this course is for logo

Who this course is for


Leaders of small and medium-sized enterprises or anyone who wants to grow their business through customer retention and cost-effective marketing.
What you will learn logo

What you will learn

  • 1

    What customer retention means and why it is so important for any business.

  • 2

    How to keep your customers coming back.

  • 3

    How to create a powerful marketing message and ads that work.

  • 4

    How to use cost-effective digital marketing to promote your business.

Created with Pearson, the global leader in education logo

Created with Pearson, the global leader in education

The course is based on the best-selling book How to Grow Your Business - For Entrepreneurs by Alex Blyth published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

This is a Funzi premium course. It has been created in partnership with Pearson, the global leader in education content.

Read more about Pearson and the book
Course contents: 2 topics logo

Course contents: 2 topics

  • 1

    Customer retention and marketing strategies for growth Learn why customer retention is important. Discover how to keep your customers happy and coming back. Explore low-cost marketing ideas for small businesses.

  • 2

    Master digital marketing Discover seven areas of cost-effective digital marketing. Learn the importance of creating great content and utilising search engine optimisation.

What you will get logo

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

  • Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK

  • Course content in the form of text, visuals, and activities to verify your learning

  • Access to the course anytime, as long as you want, once you’ve purchased the course

Here's what your fellow learners are saying about this course logo

Here's what your fellow learners are saying about this course

  • “The course was amazing, i loved it very step of the way. Thanks Funzi”

    Elizabeth Nyanchama Moranga

  • “I found the course very informative and easy to understand. It will certainly give me the skills I need to advance myself”

    – Gicheru Kenneth, Kenya

  • “Excellent”

    – Daniel, Kenya

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Price: $19.00
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