Become a PR sensation

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2.0 hours Self-paced learning

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Created with Pearson - a global leader in education

Based on the best-selling book by Cathy Bussey

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This course gives you a solid overview of public relations (PR). It goes through the basics of establishing your brand and developing key messages. It shows you how to use these to boost your online presence, as well as create impactful campaigns that truly engage your target audience. It also gives you some tips on how to grow your PR strategy.

Who this course is for logo

Who this course is for

COURSE LEVEL:

Beginner
This course is for you if you are interested in the world of public relations - whether as an individual or as part of an organisation or business.
What you will learn logo

What you will learn

  • 1

    What public relations is all about and the basics of designing and establishing a brand.

  • 2

    How to think about the unique side of your brand and come up with effective key messaging.

  • 3

    Why it’s important to craft your online presence, including your website and social media.

  • 4

    How to design an impactful PR campaign that showcases your brand’s identity and strengths.

Created with Pearson, the global leader in education logo

Created with Pearson, the global leader in education

The course is based on the best-selling book Brilliant PR: Create a PR sensation, whatever your budget, whatever your business by Cathy Bussey published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

This is a Funzi premium course. It has been created in partnership with Pearson, the global leader in education content.

Read more about Pearson and the book
Course contents: 4 topics logo

Course contents: 4 topics

  • 1

    What is public relations? What is public relations and what exactly is a brand? This topic will help you answer these fundamental questions.

  • 2

    Your online presence Having a strong website and social media will help you target your audience effectively and efficiently.

  • 3

    Create a campaign PR is all about attracting positive attention from your target audience, and a campaign is a great option to do that!

  • 4

    Look ahead Now you’ve learned the basics - what’s next? How do you review your PR strategy? How do you get more PR support from within your team or externally?

What you will get logo

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

  • Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK

  • Course content in the form of text, visuals, and activities to verify your learning

  • Access to the course anytime, as long as you want, once you’ve purchased the course

Here's what your fellow learners are saying about this course logo

Here's what your fellow learners are saying about this course

  • “This is indeed a masterclass that everyone who is interested to learn PR should take before any other course. I really learned alot. ”

    Taiwo Balogun
    Nigeria

  • “It's a very detailed and refreshing course.”

    – Rosemary wanjiku wakonyu, Kenya

  • “Awesome learning lesson ”

    – Kevin Ochieng Aloo , Kenya

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