Become a brilliant salesperson

4.7/5 Rating




4.8 hours Self-paced learning

813 learners started this course

Created with Pearson - a global leader in education

Based on the best-selling book by Jeremy Cassell & Tom Bird


No credit card or payment details required.

Develop your skills throughout the sales process, from planning goals to finding buyers to managing customer relationships. Learn how to pitch, demonstrate your value and communicate fluently.
Whether you sell simple, everyday items from a shop or negotiate complex solutions with international organisations, this course can help you take your skills to the next level!

Who this course is for logo

Who this course is for


Regardless of what type of sales you are in, this course is for you if you have ambitions of becoming a better salesperson.
What you will learn logo

What you will learn

  • 1

    How to think about your sales personality, navigate the sales process and plan your performance.

  • 2

    What ethical influencing is about and how to continuously improve your behaviour and brand.

  • 3

    Who buyers are, what they need, how to get them interested in your solution and set up a deal.

  • 4

    Why the customer relationship is valuable and how to increase repeat buying.

Created with Pearson, the global leader in education logo

Created with Pearson, the global leader in education

The course is based on the best-selling book Brilliant selling by Jeremy Cassell & Tom Bird published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

This is a Funzi premium course. It has been created in partnership with Pearson, the global leader in education content.

Read more about Pearson and the book
Course contents: 9 topics logo

Course contents: 9 topics

  • 1

    Are you a salesperson? What is a typical salesperson? Find out about your selling personality, how it impacts your behaviour and what you can do to control your sales performance!

  • 2

    The sales process Jump into a detailed overview of the sales process! How do you find potential buyers and prove to them that your solution is valuable and worth buying?

  • 3

    Plan for success Make the most of your busy schedule, set smart and motivational goals and learn the basics of leveraging sales data to improve your performance.

  • 4

    Your power to influence Selling is all about influencing ethically. Learn how to get into a state of confidence, establish credibility, and build a positive connection with the buyer.

  • 5

    Get in touch with the best buyers Buyers aren’t robots - they have wants and fears that you need to take into consideration. Find out who the best buyers are and how to get in touch with them!

  • 6

    When you meet the buyer Prepare yourself fully for meeting the buyer, whether it happens face-to-face or digitally. Learn how to ask intelligent questions and listen actively.

  • 7

    Present engaging solutions Prove to the buyer why your product or service is valuable. Discover how to deliver outstanding pitches and create excellent proposals!

  • 8

    Make the deal Make sure you know how to deal with the buyer’s concerns, negotiate collaboratively and pave the way for a new business relationship.

  • 9

    Look ahead and build your brand Learn how to build stronger relationships with the people you sell to and maximise the value you get from them - and keep developing as a salesperson.

What you will get logo

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

  • Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 3 WEEKS

  • Course content in the form of text, visuals, and activities to verify your learning

  • Access to the course anytime, as long as you want, once you’ve purchased the course

Here's what your fellow learners are saying about this course logo

Here's what your fellow learners are saying about this course

  • “Very educative course ”


  • “I enjoy the course ”


  • “I have enjoyed it and definitely learned new things. Thanks very much!”

    – Çağatay, Turkey

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