Basics of marketing 2: Develop effective communication

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	$26.99

This is course 2 in the three-part 'Basics of marketing' series. It explores one of the most common models of marketing - the marketing mix. In addition, it will show you techniques and tools for effective marketing communication and introduce you to the promotional mix. Finally, the course will shed light on the essentials of digital marketing.

	Straightforward, easy to understand English
	Self-paced learning, start any time
	Learn from easy-to-read, compact learning cards: just 15 minutes per day is enough
	1 to complete the course with the suggested 15 minutes per day
	Get a printable Funzi certificate after completing the course

What you will learn

The role of the marketing mix in developing effective marketing strategies and communication.	How to utilise the basic marketing communication tools.
How to use the different elements of the promotional mix.	How to develop your digital marketing skills.

$26.99. Unlock with mobile payment.

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High quality learning

Pearson is the global leader in education content.

What you will get

	2 topics filled with high-quality bite-sized learning, 42 learning cards and 6 activities to enhance your learning.
	Access the course any time, as long as you like
	Get a printable Funzi certificate after completing the course

$26.99. Unlock with mobile payment.

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or continue course tour below

What's in the course

Tools of marketing communication

Understand the benefits of utilising the marketing mix in all your marketing efforts. Learn the basics of advertising, sales promotion, personal selling and PR.

Introduction to digital marketing

The course consists of easy-to-read compact learning cards and helpful activities. 15 minutes per day is enough with Funzi’s bite-sized learning!

$26.99. Unlock with mobile payment.

Buy now to start learning

or continue course tour below

Pearson is the global leader in education content.

The course is based on the best-selling book Essentials of Marketing by Jim Blythe & Jane Martin published by Pearson.

Funzi has transformed the book into a mobile-optimized course consisting of bite-sized learning content. This optimization is done by our pedagogic experts to make it easier & more fun for you to learn with your mobile.

The course consists of easy-to-read compact learning cards and helpful activities. 15 minutes per day is enough with Funzi’s bite-sized learning!

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Price: $26.99

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