Basics of marketing 2: Develop effective communication

$26.99

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1.3 hours Self-paced learning

6 learners started this course

Created with Pearson - a global leader in education

Based on the best-selling book by Jim Blythe & Jane Martin

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This is course 2 in the three-part 'Basics of marketing' series. It explores one of the most common models of marketing - the marketing mix. In addition, it will show you techniques and tools for effective marketing communication and introduce you to the promotional mix. Finally, the course will shed light on the essentials of digital marketing.

Who this course is for

COURSE LEVEL:

Beginner

Anyone who wants to get familiar with common marketing models, communication tools and digital marketing practices.

What you will learn

1

The role of the marketing mix in developing effective marketing strategies and communication.
2

How to utilise the basic marketing communication tools.
3

How to use the different elements of the promotional mix.
4

How to develop your digital marketing skills.

Created with Pearson, the global leader in education

The course is based on the best-selling book Essentials of Marketing by Jim Blythe & Jane Martin published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

Pearson is the global leader in education content.

Course contents: 2 topics

1

Tools of marketing communication Understand the benefits of utilising the marketing mix in all your marketing efforts. Learn the basics of advertising, sales promotion, personal selling and PR.
2

Introduction to digital marketing

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK
Course content in the form of text, visuals, and activities to verify your learning
Access to the course anytime, as long as you want, once you’ve purchased the course

Frequently asked questions

What exactly do I get if I pay for a course?

Funzi paid courses include insights from the original books and its authors’, practical advice, real examples, and activities to test your learning and further develop your skills...

Funzi paid courses include insights from the original books and its authors’, practical advice, real examples, and activities to test your learning and further develop your skills. You will also receive a certificate of achievement with Pearson and Funzi’s logos. It is a one time payment and you will have access to the course for as long as you want.

How do I get my certificate?

First, make sure that you have registered and are logged into your account on Funzi. Once you complete a course that has a certificate, you will be able to download it. To send the...

First, make sure that you have registered and are logged into your account on Funzi. Once you complete a course that has a certificate, you will be able to download it. To send the certificate to an email, simply tap on send the certificate to an email address and select whether you want it sent to the email you use for funzi.mobi or a different one. Make sure you type in the correct email address and check your Spam folder in case you have not received our email. To download, make sure that you are not accessing Funzi through Free Basics, and that your device has a PDF reader since the certificate is a PDF file. The download process is handled by your browser and OS, so you will need to check your downloads folder for your certificate. funzi.mobi will not show any “You've now downloaded your certificate"-page when it's done.

How does the free trial work?

The free trial gives you a sneak peek into the first handful of the first topic of the course - at no cost and no requirement to give us your credit card or bank details. You can read...

The free trial gives you a sneak peek into the first handful of the first topic of the course - at no cost and no requirement to give us your credit card or bank details. You can read through the first handful of learning cards in the course and complete approximately 15 minutes of course content. If you find it interesting and decide you want to continue improving your skills, only then will you need to buy the course.

How do I pay for a course?

There are a few ways you can pay for the courses, using your debit or credit card, or EFT bank transfer. Payment options will vary depending on where you are. In some countries you...

There are a few ways you can pay for the courses, using your debit or credit card, or EFT bank transfer. Payment options will vary depending on where you are. In some countries you can also pay with your mobile phone credit (Airtime). After you have completed the free trial of a course, you will be guided to the payment page, where you can select the most suitable payment method for you. Note that payments will not work if you are using Funzi on Free Basics. We are working to add more payment methods, so if these options are not suitable for you, please send us a message and let us know what other payment mechanisms we should add. In the meantime, we have many free courses you can start learning from.

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Price: $26.99

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