Basics of marketing 1: Understanding your customers

	PAID FUNZI COURSE Unlock the course with mobile payment!
	$26.99

This is course 1 in the three-part ‘Basics of marketing’ series. It will introduce you to the world of marketing, show you the importance of customer centrality and cover other key aspects of today’s marketing. The course will also provide you with common marketing models that will help you identify and understand your target market.

	Straightforward, easy to understand English
	Self-paced learning, start any time
	Learn from easy-to-read, compact learning cards: just 15 minutes per day is enough
	1 to complete the course with the suggested 15 minutes per day
	Get a printable Funzi certificate after completing the course

What you will learn

What marketing is and what the job of a marketer consists of on a day-to-day basis.	What customer centrality means and how to understand the needs of your customer.
How to utilise the STP model in grouping your potential customers.	What the consumer decision-making process consists of.

$26.99. Unlock with mobile payment.

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High quality learning

Pearson is the global leader in education content.

What you will get

	3 topics filled with high-quality bite-sized learning, 58 learning cards and 9 activities to enhance your learning.
	Access the course any time, as long as you like
	Get a printable Funzi certificate after completing the course

$26.99. Unlock with mobile payment.

Buy now to start learning

or continue course tour below

What's in the course

What do marketers do?

Learn what marketing means and how it applies to everyday business. Discover the importance of customer centrality. Explore key concepts of marketing.

How to find your target market

Understanding consumer behaviour

Learn to identify potential groups of customers. Discover how to target and position your brand. Uncover the usefulness of branding.

The course consists of easy-to-read compact learning cards and helpful activities. 15 minutes per day is enough with Funzi’s bite-sized learning!

$26.99. Unlock with mobile payment.

Buy now to start learning

or continue course tour below

Pearson is the global leader in education content.

The course is based on the best-selling book Essentials of Marketing by Jim Blythe & Jane Martin published by Pearson.

Funzi has transformed the book into a mobile-optimized course consisting of bite-sized learning content. This optimization is done by our pedagogic experts to make it easier & more fun for you to learn with your mobile.

The course consists of easy-to-read compact learning cards and helpful activities. 15 minutes per day is enough with Funzi’s bite-sized learning!

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Buy now to get access to the course any time, for as long as you like. Payment from your mobile.

Price: $26.99

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