Basics of marketing 1: Understanding your customers

$26.99

One-time
payment

FREE TRIAL

2.0 hours Self-paced learning

29 learners started this course

Created with Pearson - a global leader in education

Based on the best-selling book by Jim Blythe & Jane Martin

START FREE TRIAL NOW
No credit card or payment details required.

This is course 1 in the three-part ‘Basics of marketing’ series. It will introduce you to the world of marketing, show you the importance of customer centrality and cover other key aspects of today’s marketing. The course will also provide you with common marketing models that will help you identify and understand your target market.

Who this course is for

COURSE LEVEL:

Beginner

Anyone who wants to become familiar with the basics of marketing and improve their marketing skills.

What you will learn

1

What marketing is and what the job of a marketer consists of on a day-to-day basis.
2

What customer centrality means and how to understand the needs of your customer.
3

How to utilise the STP model in grouping your potential customers.
4

What the consumer decision-making process consists of.

Created with Pearson, the global leader in education

The course is based on the best-selling book Essentials of marketing by Jim Blythe & Jane Martin published by Pearson. Funzi's learning experts have transformed the book into a mobile-optimized course consisting of bite-sized learning content.

Pearson is the global leader in education content.

Course contents: 3 topics

1

What do marketers do? Learn what marketing means and how it applies to everyday business. Discover the importance of customer centrality. Explore key concepts of marketing.
2

How to find your target market
3

Understanding consumer behaviour Learn to identify potential groups of customers. Discover how to target and position your brand. Uncover the usefulness of branding.

What you will get

When you complete the course you’ll earn a Funzi certificate of achievement. You can showcase your certificate by mentioning it in your CV, Linkedin profile and other professional profiles.

Practical skills broken down into bite-sized learning, so that you can complete the course with only 15 min/day for 1 WEEK
Course content in the form of text, visuals, and activities to verify your learning
Access to the course anytime, as long as you want, once you’ve purchased the course

Frequently asked questions

What exactly do I get if I pay for a course?

Funzi paid courses include insights from the original books and its authors’, practical advice, real examples, and activities to test your learning and further develop your skills...

Funzi paid courses include insights from the original books and its authors’, practical advice, real examples, and activities to test your learning and further develop your skills. You will also receive a certificate of achievement with Pearson and Funzi’s logos. It is a one time payment and you will have access to the course for as long as you want.

How do I get my certificate?

First, make sure that you have registered and are logged into your account on Funzi. Once you complete a course that has a certificate, you will be able to download it. To send the...

First, make sure that you have registered and are logged into your account on Funzi. Once you complete a course that has a certificate, you will be able to download it. To send the certificate to an email, simply tap on send the certificate to an email address and select whether you want it sent to the email you use for funzi.mobi or a different one. Make sure you type in the correct email address and check your Spam folder in case you have not received our email. To download, make sure that you are not accessing Funzi through Free Basics, and that your device has a PDF reader since the certificate is a PDF file. The download process is handled by your browser and OS, so you will need to check your downloads folder for your certificate. funzi.mobi will not show any “You've now downloaded your certificate"-page when it's done.

How does the free trial work?

The free trial gives you a sneak peek into the first handful of the first topic of the course - at no cost and no requirement to give us your credit card or bank details. You can read...

The free trial gives you a sneak peek into the first handful of the first topic of the course - at no cost and no requirement to give us your credit card or bank details. You can read through the first handful of learning cards in the course and complete approximately 15 minutes of course content. If you find it interesting and decide you want to continue improving your skills, only then will you need to buy the course.

How do I pay for a course?

There are a few ways you can pay for the courses, using your debit or credit card, or EFT bank transfer. Payment options will vary depending on where you are. In some countries you...

There are a few ways you can pay for the courses, using your debit or credit card, or EFT bank transfer. Payment options will vary depending on where you are. In some countries you can also pay with your mobile phone credit (Airtime). After you have completed the free trial of a course, you will be guided to the payment page, where you can select the most suitable payment method for you. Note that payments will not work if you are using Funzi on Free Basics. We are working to add more payment methods, so if these options are not suitable for you, please send us a message and let us know what other payment mechanisms we should add. In the meantime, we have many free courses you can start learning from.

If this did not answer your question

What's great about learning with Funzi?

START LEARNING THIS COURSE NOW

Price: $26.99

One-time payment, no hidden fees

You can try the start of the course for free, without any commitments. You're only asked to pay if you want to continue learning after your free trial of 11 learning cards.

Start free trial now